The Address Book 1.0
Everyone uses an address book. It’s a valuable cache of essential contact information that helps us connect to our family, friends, and colleagues. While we rely on address books everyday, our standard Web 1.0 address book apps (think Apple Address Book and Microsoft Outlook) are bulky, and unintuitive.
The primary downside to these address books? You must manually enter and update information for each contact. What happens when a contact changes phone numbers, Facebook profiles, or Twitter names? You are left with no option but to engage in time-consuming Internet searches. What is the Solution?
Atmospheir: The Smart Address Book
Enter the smart address book. Smart address books have the potential of changing the way we manage our personal and professional relationships. These address books are designed with the Web. 3.0 in mind and have the ability to “pull” in information from a number of different media platforms, including social network sites, automatically updating information about your contacts.
A number of apps (Smartr Contacts, and Addappt) have attempted to integrate social media and standard contact information, however, none have captured the public’s attention and have seen wide spread adoption.
A new app, Atmospheir, may completely break through this adoption barrier. Atmospheir is essentially a smart address book with a focus on relationship management through social media. “…it is the first application that aims to address all stages of the contact management life cycle: creation, storage, expansion and retention,” said CEO Matt Crumrine,
Atmospheir has several interesting features that meet the needs of Web 3.0 users including perpetual updates, varying access modes, privacy and location specific tools. These tools make your current address book look like a rolodex.
New Tech, New Issues
While the primary advantage of smart address books is the ability to receive perpetual updates and connect all your media platforms, it is also the downside. A major element of relationship management is the ability to control the flow of information. For example, you might want to share your Facebook profile with friends, but do not want potential employers to have access. The winner of the smart address book wars will be the app that can balance the privacy vs. access issue.
With the advantages offered by smart address books it might be time for those Web 1.0 address books to rest in peace. Will Atmospheir be the winner? Only time will tell.