Entries by Charles

How to Build Strong Media Relations

Every good public relations professional recognizes the importance of fostering relationships with bloggers and reporters who cover your organization. Developing these relationships takes hard work and mutual understanding. Below are some key tips and suggestions inspired by Carol Howard and Wilma Mathews authors of the best selling book, On Deadline: Managing Media Relations. Understand the […]

TRUSTe Survey Reveals Online Privacy Issue: Are You Protecting Your Clients?

Privacy appears to be at the forefront of public opinion as TRUSTe released their annual Consumer Confidence Index. 92% of the people surveyed listed privacy as a major concern when browsing the Internet. This is a 42% increase from 2014. Individuals surveyed considered online privacy more important than national security. With almost daily news reports […]

The Year of the Public Relations Professional

If your thinking about a career change and have a passion for communication, it’s a great time to look at public relations. Earlier this month the U.S. News and World Report released its Best Jobs Report. The annual report highlights the best jobs and industries every year. The Good Public relations has historically been resistant […]

4 Tips for Taking Better Mobile Photos

The ubiquitous smartphone means always having a camera in your pocket. Learning how to use the camera properly can assist public relations professionals in capturing some quality photographs without having to buy professional level equipment. Here are some basic photography tips that will help you break out of the “point and shoot” mind frame. 1.  […]

World Vision: A PR Blunder

World Vision, a popular Christian charity organization, has announced today that it will reverse its decision to hire individuals who are in same sex unions. The decision comes barely two-days after the organization received a myriad of complaints according to the Associated Press.  Despite its best intentions World Vision created a communication crisis. In examining the […]

Is Confide a Snapchat for Professionals?

We love the idea of privacy. In the era of big data it is comforting to believe that there is a communication channel that will allow us to securely send and receive sensitive data. This idea has fueled a number of developers to create mobile apps that promise anonymity. Readers are well associated with with […]

Google and Apple: The No Comment Defense

It is no secret that Google and Apple have historically established unethically sound agreements not to poach each other’s employees. Back in 2010 theses agreements even garnered attention from the U.S. Department of Justice. The incident, however appears to be more extensive. Pando’s Mark Ames has released a new batch of emails from a number […]

Atmospheir: Your New Address Book

The Address Book 1.0 Everyone uses an address book. It’s a valuable cache of essential contact information that helps us connect to our family, friends, and colleagues. While we rely on address books everyday, our standard Web 1.0 address book apps (think Apple Address Book and Microsoft Outlook) are bulky, and unintuitive. The primary downside […]

Smaug: Air New Zealand’s Creative Pseudo-Event

Monday, Air New Zealand landed a Boeing  777-300 aircraft with 54-meter (177-foot) images of the dragon from Peter Jackson’s Hobbit Trilogy. This event was an excellent example of a public relations pseudo-event. The event revolved around revealing the image of the new Hobbit dragon, Smaug. This is the first time that fans had the opportunity […]